press

Sweatfluence to Open at Blue Back Square in West Hartford.

Patch reports that Connecticut-born hot yoga brand Sweatfluence will open a new studio at Blue Back Square in West Hartford in 2026, expanding the destination’s wellness offerings. Full article here.

Sweatfluence Featured in FOX61: Coming to Blue Back Square in 2026

FOX61 reports on Sweatfluence’s upcoming West Hartford location at Blue Back Square, bringing the brand’s signature heated yoga experience to one of Connecticut’s premier lifestyle centers. Full article here.

From Local Studio to Franchise Brand: Sweatfluence Expands

Hartford Business Journal spotlighted Sweatfluence’s continued growth with the announcement of our first franchise partner and upcoming West Hartford studio. The feature highlights our evolution from a single Connecticut studio into a franchise-ready wellness concept redefining the hot yoga experience through infrared heat, signature steam, and community-driven programming. Full article here.

From local studios to our first franchise, Sweatfluence is officially building in West Hartford, Connecticut.

Fancy and matching yoga attire is not required, nor is any existing level of fitness, and Courtney said the goal is to welcome anyone and everyone, even those who are new to the practice of yoga. Full article here.

We talk a lot about Multi-Unit Owners and Legacy Brands in franchising on the Social Geek podcast. But the life blood for the future of franchising and small business ownership is the Emerging Brand! Listen here.

Chelsea Groton Bank Personal Business Learning About Wealth Management Sweatfluence: From Business Idea to Franchise

Sweatfluence (formerly Soul Sweat Yoga Studios) founder and owner Courtney DelVecchio started her business nine years ago. Full article here.

An Inspired Chat with Courtney Delvecchio, Bold Journey

I started my first studio right out of college and have since grown into multiple locations, a registered yoga school, and soon, a national franchise. Full article here.